Let no one ever come to you without leaving better and happier.
Rich Sheridan was looking to do something differently in software design. He had become frustrated by traditional methods, and in 1999 he read Extreme Programming by Kent Beck. He’d also seen a documentary on the process the design firm IDEO used to redesign a shopping cart on the ABC show Nightline. Once he became a vice president in an established company, he was in a position to implement his ideas: “And within six months I had transformed the R and D team, which affected the entire organization, and I got two years to run it and perfect it.
“Then in 2001 the Internet bubble burst and for the first time in ...