A holistic view of strategy creates a balance between the business strategy and the operations strategy. An integrated approach that addresses both simultaneously exploits core competencies, which can help the company achieve its vision. Many companies do the business strategy first, then the operations strategy. But by developing both strategies in an integrated fashion, they can contribute to each other.
In Figure 3.1, I show examples of organizations whose strategy is either clear or unclear, and whose tactics are effective or ineffective. Companies who have a clear strategy and effective tactics are the most successful.
The business strategy pulls the business ahead while the operations strategy synergistically ...
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