The SWAN Formula

The SWAN formula was recommended some years ago by an executive recruiter named John Swan. It is a good acronym that you can use to improve your selection process. It has four letters: S, W, A, N.

S stands for smart. Hire smart people. How do you tell the intelligence of a candidate? The answer is simple. Questions! Intelligent people tend to be more curious than average people.

The W in the formula stands for “work hard.” Look for people who are willing to work hard and who have backgrounds that indicate that they have worked long, hard hours—including evenings and weekends—at previous jobs.

The A stands for ambition. The proper candidate is someone who wants to move ahead in life. Ambitious people are willing and eager to take ...

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