The Value of Quality Work

Going back to our previous discussion about values (in Chapter Eight), it is important that you explain to your staff members that the survival and success of your business is dependent on the quality of the work that you produce. Encourage them to strive to do a perfect job every time. Even in small things, such as writing a letter, an e-mail, or advertising copy, little things mean a lot. By insisting that every piece of correspondence or communication from the company is letter-perfect, carefully proofed, and edited so that there are no mistakes, you set a standard of excellence that permeates and spreads through the entire organization.

Accuracy, precision, and perfection are essential when producing a proposal for ...

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