Training Gives a Competitive Advantage

One senior executive told me, “The only competitive advantage we have is the ability to learn and apply new ideas faster than our competitors.”

Just as a top sports team has a rigorous and continuous training program in place, a top company must do the same. The rule is that “your life only gets better when you get better.”

By the same token, people only get better when the manager gets better. The company only gets better when the staff gets better. And as Pat Riley, the basketball coach, wrote, “If you’re not getting better, you’re getting worse.” Because of the incredible speed of change and competition in every industry today, if your people and your company are not constantly improving, getting better ...

Get Motivation (The Brian Tracy Success Library) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.