Meaning and Purpose Make a Difference
The deepest of all human needs, right at the core of personality, is the need for meaning and purpose in life and in work. In your business, meaning and purpose are the answer to the question, “Why do we do what we do in the first place?” When you interview a new employee, be sure to define and describe the work in terms of its meaning and significance to others. What kind of a difference do your products and services make in the lives and work of your customers? How do your products and services change, improve, and transform the lives of other people?
Meaning and purpose always arise from the value structure of the individual. That is why it is so important for you, as a manager, to convey over and over ...
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