Action Is Everything
It is not what a person says or wishes or hopes or intends that explains who they are inside. It is only the actions that they take that matter, and especially the actions they take under pressure, when they are forced to choose between one action and another, between one value and a conflicting value.
Why is this discussion of values so important? The reason is that your values are almost a part of your DNA. They are programmed into you at a deep unconscious level. They determine your attitude and your behavior, and they seldom change throughout life.
The very best companies and managers manage by values. They are very clear about their values and how those values are expressed in the actions and behaviors of the people ...
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