Motivation is the drive that has us act towards the attainment of a goal. The goal of an organization then must be to create the conditions where the motivations of its members all lead to the realization of the organization's objectives. When is influencing individual motivation simply manipulation and when is it beneficial to both the organization as a whole and to its members? This set of videos looks at the subtleties of attaining a healthy alignment between corporate objectives and individual motivation. Thee videos provide case studies from best practice organizations on how to create a motivating, fun workplace where people continuously improve and innovate. It explores ways to create open communication and teamwork and demonstrates examples ensuring wellbeing and balance for employees, and strategies for corporate social responsibility and caring for the environment.