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Motion Graphic Design, 3rd Edition by Jon Krasner

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11

Animation Processes

Creating Motion

 

The ability to deconstruct a movement and reassemble it in a new or convincing way is the animator's territory. Many artists have realized their visions using animation as a means to externalize their inner thoughts and unique points of view. Animation gives the viewer the opportunity to gaze at a frozen moment of thought and to experience another person's rhythms.

—Christine Panushka

The human eye has the capacity to assemble slightly different consecutive images that are presented at a fast enough rate and interpret them as continuous movement. This phenomenon, called persistence of vision, allows motion graphic designers to convey their messages and move their audiences by means of frame-by-frame ...

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