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Motion Graphic Design, 3rd Edition by Jon Krasner

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9

the sequential composition

designing with time

 

“Animation's ability to instantly dissolve the representational into the abstract, to leap associatively with ease, and to render simultaneously a flood of images, perceptions, and perspectives, makes it an unparalleled form of cinema.”

Tom McSorley

Every story has a beginning, middle, and end. The visual and sonic experience of images, actions, and sounds over time allows a story to unfold in its natural, chronological order. The same story can be expressed artistically according to a different timeline. Similar to the way musical conductors orchestrate sounds, motion designers orchestrate sequences of events. They choreograph the manner in which elements move and change over time, ...

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