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Motion Graphic Design, 3rd Edition by Jon Krasner

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3

motion graphics in television

an overview

 

There were maybe two or three of us paying attention to what the screen looked like… I think we opened the screen so it wasn't this three-by-four box any longer, but it had inferences of much bigger worlds outside the box. We were looking for a viewport.”

Harry Marks

Early cinematic techniques used in experimental avant-garde film and movie title sequences were adopted in broadcast graphics when television became a new medium for animation. In today's competitive marketplace, the production of station identifications, show opens, network packages, advertisements, and music videos drives the need for more compelling on-air graphics, offering many creative opportunities to combine traditional ...

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