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Motion for Mac OS X: Visual QuickStart Guide by Mark Spencer

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Chapter 13. Working with Text

Just look at the beginning of any feature film, any TV ad, any weekly sitcom—text treatments are everywhere. The way that text is formatted and animated can establish an emotional tone, support a message, and emphasize specific content. Whether it’s a slow tracking blur of an elegant font for a luxury car ad or the frenetic bouncing of a children’s film title, text is a major component of motion graphics. And, not surprisingly, it’s a major component of Motion. With the ability to use both system fonts and animated LiveFonts, parameters to adjust every aspect of a text object, and over 100 behaviors designed specifically to animate text, there’s no limit to text design and animation with Motion. And of course you ...

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