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More Than a Rock by Guy Tal

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1My Audience

Discourse on virtue and they pass by in droves. Whistle and dance the shimmy, and you’ve got an audience.

—Diogenes Laërtius

A marketing maven (which I am not) suggested to me that I give some thought to who my audience is, and to target my writing and images to that audience. Despite such advice, I continue to favor the notion that it is more honest and more rewarding to write and photograph what I believe to be important and useful, which also has the added advantage of defining my audience quite easily: my audience, simply speaking, consists of the people who also find my work important or useful. However, I am not one to dismiss good advice, by which I am referring not to the advice to target my work to a predetermined audience, ...

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