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More Predictive Analytics: Microsoft Excel by Conrad Carlberg

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6. Names, Addresses, and Formulas

When you first start learning about and using exponential smoothing, things are pretty straightforward. Yes, it might take a little study before the exponential part of exponential smoothing starts to become clear. And it’s not immediately obvious what the consequences of using an Alpha smoothing constant of zero, or of 1.0, might be.

But the basic notion of a weighted average of a forecast and an observation is not terribly ...

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