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More Predictive Analytics: Microsoft Excel by Conrad Carlberg

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4. Initializing Forecasts

If you want to avoid making a complete guess at forecasting the first few values of a time series, you have to have a baseline. That baseline should be a series of actual observations, derived from some sort of empirical process. The baseline gives you something to work with.

In practice, you arrive at that ideal after you’ve had some experience with whatever it is you want to forecast. Perhaps that is corporate revenues; perhaps it’s a hospital’s daily admissions for a particular virus; it might be something less weighty, ...

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