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More Great Ideas a Day

Book Description

Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with a new idea, you can meet the challenges of modern-day business and work with energy and creativity. This bumper book contains 365 more great business ideas, one for each day of the year, extracted from the world’s best companies and managers. From marketing to PR, presentations to time management, starting up new businesses to reducing costs, sales to writing great copy, each idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. More Great Ideas a Day... is the companion guide to the best-selling An Idea a Day and offers even more ideas in a simple but potenitally powerful book for anyone seeking new inspiration and that killer application in their business and work life.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Be open to new ideas
  7. 2 Try snowballing
  8. 3 Be on time
  9. 4 Make it fun
  10. 5 A fresh set of eyes
  11. 6 Plan for action
  12. 7 Building customer trust and loyalty
  13. 8 Acknowledge and celebrate progress
  14. 9 The overall opportunity
  15. 10 Run a media event
  16. 11 Remember, you’re selling
  17. 12 Media storming
  18. 13 Challenge the management structure
  19. 14 Know what a brand is
  20. 15 See where time goes now
  21. 16 Know where you stand
  22. 17 Too successful to survive!
  23. 18 Stay consistent
  24. 19 Find the right partners
  25. 20 Reading isn’t speaking
  26. 21 What are they afraid of?
  27. 22 Think in new areas
  28. 23 A final rehearsal?
  29. 24 Leader-managers
  30. 25 A powerful argument
  31. 26 Think the unthinkable
  32. 27 Setting clear objectives
  33. 28 Get decision-makers together
  34. 29 Headline idea – your reader is selfish
  35. 30 Stealth branding
  36. 31 Trouble in stores
  37. 32 Know your journalist
  38. 33 Worth a thousand words
  39. 34 Understanding the market
  40. 35 Naming 1: Give yourself two meanings
  41. 36 Franchising
  42. 37 Naming 2: Renaming your brand
  43. 38 Your “presenting profile”
  44. 39 Plan for action
  45. 40 Share the wealth
  46. 41 Use promotional gifts that really promote
  47. 42 Businesspeople love offers too
  48. 43 A question of respect
  49. 44 Make the budget work
  50. 45 Look back at history
  51. 46 Social networking and transmitting company values
  52. 47 Naming 3: Name your company after yourself
  53. 48 Setting objectives
  54. 49 Achieving breakthrough growth
  55. 50 Develop all the angles
  56. 51 Using Pareto’s law
  57. 52 Empowering staff
  58. 53 Break your routines
  59. 54 Plan for your succession
  60. 55 Think of the good and the bad
  61. 56 Write tight
  62. 57 Market testing
  63. 58 One product: Limited edition packaging
  64. 59 A risky business
  65. 60 An overall structure
  66. 61 Believe in yourself
  67. 62 A shared vision
  68. 63 Write as you speak
  69. 64 Revive a vintage brand
  70. 65 Unlikely partners
  71. 66 Ditch group brainstorming
  72. 67 Increasing competitiveness
  73. 68 Insisting on respect
  74. 69 Keep things simple
  75. 70 Waste not want not
  76. 71 Involve your stakeholders
  77. 72 Speak the customer’s language
  78. 73 Send a card
  79. 74 An offer you can’t accept
  80. 75 Set up a blog
  81. 76 Highlighting unique selling points (USPS)
  82. 77 Provide your own experience
  83. 78 Logos 1: Logos go large
  84. 79 Be clear
  85. 80 Play a tune
  86. 81 Give clear instructions
  87. 82 Pictures, photos and cartoons
  88. 83 It’s what’s inside that counts
  89. 84 Partnering
  90. 85 Spread the word
  91. 86 We’ll put that right later...
  92. 87 You cannot know it all
  93. 88 Suspend judgment
  94. 89 Avoid clichés (like the plague)
  95. 90 What a difference a day makes
  96. 91 Can I speak to...?
  97. 92 It is not just nerves
  98. 93 Harvest ideas from unusual sources
  99. 94 Look forward
  100. 95 Motivate your people
  101. 96 Build your corporate culture
  102. 97 Pricing 1: setting your selling price
  103. 98 What did Big Ben say to the Leaning Tower of Pisa?
  104. 99 Look for the silver lining
  105. 100 Outsourcing
  106. 101 Pricing 2: Never discount
  107. 102 Putting your message together
  108. 103 Shiny, bright, exciting adjectives
  109. 104 When things go wrong
  110. 105 Ask challenging questions
  111. 106 Information dashboards and monitoring performance
  112. 107 Choose your partners
  113. 108 Grab them early
  114. 109 Communicate all of the time
  115. 110 Befriend a designer
  116. 111 Handling telephone interruptions
  117. 112 Making exhibitions work
  118. 113 Ask someone new for coffee
  119. 114 Create action groups
  120. 115 The 20:20:20 technique
  121. 116 Watch your back
  122. 117 Direct the meeting
  123. 118 When the order of the day is mob handed
  124. 119 Pricing 3: Be the cheapest
  125. 120 Complementary partnering
  126. 121 Cupcakes, champagne and murder
  127. 122 Pricing 4: Keep a bargain basement
  128. 123 Getting off to a good start
  129. 124 Pricing 5: Give great value
  130. 125 Does your service live up to the copy promise?
  131. 126 Using 8:3:3 – finding your passion!
  132. 127 Speaking in tongues
  133. 128 Assume the worst
  134. 129 Remember that it is a commercial transaction
  135. 130 Find the spaces
  136. 131 Time to stay put
  137. 132 Fight your fear of failure
  138. 133 Organizing the environment
  139. 134 Business process redesign
  140. 135 It takes all sorts
  141. 136 Pricing 6: Be the most expensive
  142. 137 Distance and closeness
  143. 138 Do you have a hockey-stick?
  144. 139 Be a visitor in your own world
  145. 140 Customer tiers
  146. 141 Sponsor something for your customers
  147. 142 Does everyone know what caused the fire?
  148. 143 Move the goalposts
  149. 144 Where should we make this?
  150. 145 Fearless designs
  151. 146 Customers or cannon fodder?
  152. 147 Generate as many ideas as you can
  153. 148 Many, many, many...
  154. 149 Make things look ridiculous... on purpose
  155. 150 Kotter’s eight phases of change
  156. 151 Don’t believe everything you read!
  157. 152 Follow interesting bloggers and twitterers
  158. 153 Don’t get complacent
  159. 154 The audience
  160. 155 Get rid of self-limiting habits
  161. 156 (Type) size matters
  162. 157 Don’t just put out the fire
  163. 158 Tell your people what you stand for
  164. 159 Business-to-business marketing
  165. 160 Stop telling yourself you’re not innovative
  166. 161 Taking questions
  167. 162 Get people aligned
  168. 163 Mix business and chat appropriately
  169. 164 E-branding 1: building your brand’s website
  170. 165 Partner with a charity
  171. 166 When being regular is a problem
  172. 167 Enhance your profile as a professional
  173. 168 Don’t stop before you’ve arrived at your destination!
  174. 169 Options and consensus
  175. 170 Reassuring your online customers
  176. 171 Enter competitions
  177. 172 Don’t try to do everything!
  178. 173 Set up an ideas wall
  179. 174 Branding
  180. 175 Hello to you, and hello to you too
  181. 176 Read as much as you can
  182. 177 Finding gems
  183. 178 Why not stick with the generic?
  184. 179 Stand in other people’s shoes
  185. 180 The conflict/time equation
  186. 181 Help the media
  187. 182 Getting help ... and helping others
  188. 183 Make friends with the media
  189. 184 Empowerment
  190. 185 Practice creativity
  191. 186 Two important rules
  192. 187 Southern fried planning
  193. 188 Make an exhibition of yourself
  194. 189 Keep on trying
  195. 190 Trust your employees
  196. 191 Go forth and multiply
  197. 192 If inventory is an asset...
  198. 193 Anticipate problems, obstacles, enemies and processes
  199. 194 Get the layout right
  200. 195 Blogs are your friend
  201. 196 Create an ideal competitor
  202. 197 Define your job
  203. 198 Bring in diversity
  204. 199 Short or tall?
  205. 200 Carrier bags in colour
  206. 201 Selecting the words you use
  207. 202 Sell your own samples
  208. 203 Reward yourself
  209. 204 Shape
  210. 205 Whet appetites!
  211. 206 Some putting power
  212. 207 Direct selling
  213. 208 Who pays the ferryman?
  214. 209 Foster enthusiasm – it’s infectious
  215. 210 Walk around
  216. 211 Put yourself on a networking site
  217. 212 Is your working capital working?
  218. 213 Communicate, communicate, communicate
  219. 214 Take heed of the movies
  220. 215 Specialise
  221. 216 When you don’t have time to plan, plan!
  222. 217 Be an expert
  223. 218 Putting across the main content
  224. 219 Three-factor theory
  225. 220 Why are you calling
  226. 221 E-branding 3: Youtube
  227. 222 At the bottom of the pile
  228. 223 It fell off the back of a lorry
  229. 224 Brand your vehicles...
  230. 225 Why don’t they just pay up?
  231. 226 Attend conferences that are ‘off-topic’
  232. 227 Be diplomatic
  233. 228 Keep it short (somtimes)
  234. 229 Think like a venture capitalist
  235. 230 Make your product easier to use than everybody else’s
  236. 231 “If I had wanted it tomorrow I would have asked for it tomorrow”
  237. 232 Time to tell a white lie?
  238. 233 Make a list – own your life
  239. 234 It’s all a bit of muddle...
  240. 235 E-branding 4: Email signatures
  241. 236 “I just need to make one more change”
  242. 237 Hop on the bandwagon
  243. 238 That’s funny, not
  244. 239 Encourage innovation
  245. 240 Go where the action is
  246. 241 Role-play
  247. 242 Form a panel
  248. 243 Just what they want and no more!
  249. 244 Actively seek out the opposite
  250. 245 Clear as a bell
  251. 246 Clear strategy
  252. 247 Create the right environment
  253. 248 Keep your eye on the till
  254. 249 Understand the problem
  255. 250 Set up an ideas bank
  256. 251 “Well, it’s always been done like this”
  257. 252 Alternate business models
  258. 253 Keeping up standards
  259. 254 Flag it up
  260. 255 Be different
  261. 256 The nature of numbers and number “blindness”
  262. 257 ABC Leadership
  263. 258 Get the culture right
  264. 259 Be part of the experience
  265. 260 Why is that inventory here?
  266. 261 Expect the unexpected
  267. 262 Meetings: where to hold them
  268. 263 Been there, done that ...
  269. 264 Look for partnerships
  270. 265 Learn from every step
  271. 266 Building business relationships
  272. 267 Managing expectations
  273. 268 Add to the atmosphere
  274. 269 When people don’t agree
  275. 270 Get somebody else to pay for what you give your customers for free
  276. 271 Feed on failure
  277. 272 Mavericks and other challenging personalities
  278. 273 Be friendly
  279. 274 Well spotted
  280. 275 Most ridicilous ideas
  281. 276 On time
  282. 277 Harness the intelligence of the organization
  283. 278 Competitive analysis
  284. 279 Apply constraints
  285. 280 Find your customer’s pain point
  286. 281 Now you’re rolling!
  287. 282 Get a gran in
  288. 283 Resource building
  289. 284 E-branding 5: Cut the faqs
  290. 285 Single purpose, right purpose
  291. 286 Emotional intelligence
  292. 287 Work backwards
  293. 288 Boring for whom?
  294. 289 You can read it in the stars
  295. 290 Be startling in ways that involve your customer
  296. 291 A clear agenda = a shorter meeting
  297. 292 Something unforseen
  298. 293 Recycle old ideas
  299. 294 Give your reader space to think
  300. 295 E-branding 6: Twitter
  301. 296 Poetry in motion!
  302. 297 To, fro and back again
  303. 298 E-branding 7: Facebook
  304. 299 A time-aware team
  305. 300 Mascot
  306. 301 Get it right and no-one notices
  307. 302 Act like a magpie
  308. 303 E-branding 8: Search engines
  309. 304 Oops!
  310. 305 Selling online
  311. 306 Focus on the customer
  312. 307 Localisation
  313. 308 Influence the influencers
  314. 309 Distinctive designs
  315. 310 Confidence and humility
  316. 311 E-branding 9: Your own blog
  317. 312 Stick to the strategy
  318. 313 Here’s a funny thing
  319. 314 Logos 2: The symbol
  320. 315 The most time saving phrase in the English language
  321. 316 Seek solitude
  322. 317 Read carefully
  323. 318 Logos 3: Lettering
  324. 319 Let’s play 20 questions
  325. 320 Question everything
  326. 321 Single point failure
  327. 322 A brand’s tone of voice
  328. 323 Research your customers
  329. 324 Making a gesture
  330. 325 Brand extension
  331. 326 Value innovation
  332. 327 The biscuit test
  333. 328 Say no to distractions
  334. 329 Send customers away empty-handed
  335. 330 Will wordplay work?
  336. 331 Using your voice
  337. 332 Innovation
  338. 333 The right methodology?
  339. 334 Creative partnerships
  340. 335 Web presence
  341. 336 Brand guidelines
  342. 337 Spare a thought
  343. 338 Logos 4: Initials
  344. 339 Optimize for your customer first
  345. 340 It’s all in the breathing
  346. 341 Stars, cows and dogs
  347. 342 Benchmark your innovation
  348. 343 Keep it
  349. 344 Manage your time
  350. 345 Yet another headline idea – use “now”
  351. 346 Can you hear me at the back?
  352. 347 You’re not stopping are you?
  353. 348 User-centered innovation
  354. 349 Storing up trouble
  355. 350 Get a cross-head
  356. 351 Timing and meetings
  357. 352 Involve your customers
  358. 353 The eyes have it
  359. 354 Straight to the bottom line!
  360. 355 Look for what people aren’t doing
  361. 356 Pointing the way
  362. 357 Correct your prospect’s assumptions
  363. 358 And finally, finally, finally...
  364. 359 Taken to the cleaners
  365. 360 Use opinion leaders
  366. 361 To keep or not to keep
  367. 362 A final flourish
  368. 363 Working the plan
  369. 364 Ask challenging questions
  370. 365 Decision making and the paradox of choice
  371. About the Authors