More Fearless Change: Strategies for Making Your Ideas Happen

Chapter Four. Inspire Others

Of course, you want to be inspirational! You know that others will not accept your idea if you just present a collection of facts. You must get their hearts in it, too. This chapter presents some new patterns to help with this: Emotional Connection, Accentuate the Positive, and Imagine That.

Our first book described patterns that will help you, as evangelist, communicate information about the new idea—these included Brown Bag, Study Group, External Validation, and In Your Space.¹ In the previous chapter, we introduced more information-sharing strategy patterns, Elevator Pitch and Town Hall Meeting.

It is vital to consistently publicize and provide updates throughout the change initiative; however, that effort is not ...