Chapter Three. Share Information and Seek Help

When you have a good idea, you are anxious to share it. You want to investigate what others may think about it, identify some supporters and potential resistors, gather some hints for moving forward, and get some help. Unfortunately, this is not always easy. The patterns in this chapter will help you achieve these goals—Elevator Pitch, Town Hall Meeting, Go-To Person, and Future Commitment.

Our first book introduced the In Your Space pattern and pointed out some ways to keep your idea where others can see it and hear it frequently. We have since changed the name of this pattern to Persistent PR because this name does a better job of capturing what you are doing throughout the change initiative. Spread ...

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