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MORE Best Business Practices for Photographers

Book Description

MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS expands on the success of John Harrington's popular BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS. This second volume features even more tips and techniques for professional and aspiring photographers looking to operate a successful photography business. Photography is more technologically sophisticated than ever today, but it takes more than a good eye and technical know-how to build a thriving business. A veteran pro photographer, Harrington understands the business, and he gives you the details you need to know in order to succeed. In easy-to-understand language, he covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations, and much more (including expanded information on pricing and contract models). The first volume, BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS has been adopted by schools across the country and has won rave reviews. See for yourself how MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS can improve your business and put you on the path to success.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication
  4. Acknowledgments
  5. About the Author
  6. Contents
  7. Introduction
  8. Chapter 1 Sole Proprietor versus LLC/LLP versus S Corp
    1. Sole Proprietor
    2. LLP/LLC
    3. S Corporation
  9. Chapter 2 Brick-and-Mortar Locations
    1. The Studio
    2. The Office
    3. The Office/Studio Retail Space
    4. The Cons
  10. Chapter 3 Pros and Cons of Insourcing and Outsourcing
    1. Post-Production
    2. Should You Localize Your Cloud or Use a Remote Solution?
    3. In-Office Staff
    4. Additional Photographers
    5. Second Photographers at the Same Shoot as You
    6. Overseas Post-Production
    7. For Outsourcing: Hand-Deliver, Ship, or FTP?
  11. Chapter 4 The Value of Offering Internships
    1. Interns/Apprentices: A Historical Perspective
    2. The Importance of Paying Your Interns
    3. Benefits of Hiring an Intern
    4. Assessing Intern Candidates
    5. The Intern Agreement
    6. Giving Back
  12. Chapter 5 Principles, Standards, and Ethics
    1. Principles
    2. Standards
    3. Ethics
    4. Recommended Reading
  13. Chapter 6 Cognitive and Subconscious Thinking and Photographers
    1. A Sense of Urgency
    2. Working for Free?
    3. Being a Premium Brand
    4. Men Are from Mars, Women Are from Venus
    5. What Are You Selling?
    6. It’s All in the Perspective
    7. The Theory of a Misattribution of Arousal
    8. Incremental Pricing
  14. Chapter 7 Marketing: An Overview of Its Importance
    1. Business-to-Consumer Marketing
    2. Business-to-Ad/Design/PR-Firm Marketing
    3. Business-to-Business Marketing
    4. Recommended Reading
  15. Chapter 8 Your Brand and Your Image
    1. Emotional Branding
    2. Brand Architecture
    3. Business Names and Taglines
    4. Using a Designer for Your Brand
    5. Coordinating Your Brand Across Your Business
  16. Chapter 9 Do You Need to Have a Niche or a Style?
  17. Chapter 10 The Wordsmithing of a Linguistically Accurate Language Lexicon
    1. That Depends on What the Definition of “Is” Is
    2. How Does Your Word Choice Make People Feel?
    3. Choosing Just the Right Words
    4. Wordsmithing Various Sentiments
    5. Your Words and Phrases Must Answer “Why You?”
    6. Cadence
    7. Organizational Messaging
    8. The Importance of Listening
    9. The Power of “No” Revisited
    10. Recommended Reading
  18. Chapter 11 Social Media: Etiquette, Expectations, and the Law
    1. The Issue of Rights
    2. Facebook
    3. LinkedIn
    4. Pinterest
    5. Instagram
    6. Twitter
    7. Watermarking Your Images
  19. Chapter 12 Professionalism on the Job
    1. Attire
    2. Dialogue and Discourse
    3. Cell Phones: Talking and Texting
    4. Hear No Evil
    5. Be on Time
    6. Respect Everyone
    7. Fulfill the Client’s Request
  20. Chapter 13 The Client Experience
    1. Initial Experience
    2. On the Shoot
    3. Post-Shoot
  21. Chapter 14 Establishing the Client’s Needs for Level of Production (and Associated Budget)
    1. Variances in Service-Level Expectations
    2. Planning for Client Needs across Service Levels
  22. Chapter 15 Price Is What You Pay, Value Is What You Get
    1. Negotiating for Your Value
    2. Credible, Capable, and Confident
    3. Referral Power
    4. The Value of Awards, Successes, and Titles
    5. Demonstrate Your Value throughout the Process
  23. Chapter 16 Pricing Your Work: Business-to-Consumer Case Studies
    1. Nick Crettier: Small Community Photography
    2. William Foster: Midsized Metropolitan Area Photography
    3. Ralph Alswang: Major Metropolitan Area Photography
  24. Chapter 17 The Importance of Registries and Your Participation in Them
    1. Orphan Works
    2. The PLUS Registry
  25. Chapter 18 Using the eCO for Online Registrations
    1. Adding Contents Titles to Your Registration
    2. Advanced (and Bulletproof) Copyright Registrations
    3. Limitations of the Copyright Office System
    4. Published versus Unpublished: The Debate
    5. Recommended Reading
  26. Chapter 19 Licensing Your Photography: Managing It Yourself
    1. Compensation through Image Interaction
    2. PhotoShelter
  27. Chapter 20 On Being Published
    1. For Wedding Photographers
    2. For Editorial Photographers
    3. For Commercial/Advertising Photographers
    4. For Photographers Who Sell Their Work as Art
  28. Chapter 21 Publishing a Book
    1. Self-Publishing
    2. Book Deals
    3. Co-Publishing with a Third Party
    4. Finding an Agent
    5. Pitching Your Book
    6. Copyright in and to Your Book
    7. Royalties
    8. Marketing Your Book
    9. Recommended Reading
  29. Chapter 22 Fine Art, Art, and Selling Prints: Valuation
    1. Understanding an Increasing Valuation
    2. Creating Editions
    3. Signing Your Work
    4. Creating Certificates of Authenticity
    5. Re-Licensing Work That’s Art
    6. Pre-Selling
    7. Determining Your Creative Value
    8. Framing
    9. Considering Other Pricing Factors
    10. Galleries and Representation
    11. Markets
  30. Chapter 23 Working with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs)
    1. Getting Paid
    2. Non-Governmental Organizations (NGOs)
    3. Working with NGOs
    4. Foundations
    5. Nonprofits
    6. Summary
  31. Chapter 24 Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits
    1. Who’s Calling You?
    2. Questions to Ask Those Calling
    3. A Sampling of Production Types
    4. Contract Examples
    5. Being the Subcontracted Motion Photographer
    6. The One-Man Band
    7. Larger Productions
    8. Example: Multi-Camera Event Coverage
    9. Example: Single-Camera Soft News Event
    10. Example: Single-Camera Hard News Event
    11. Production Resource Guides
    12. Equipment Rental
    13. The Production Sheet
    14. The Model Release
    15. Storyboarding
    16. Rights and Clearances
    17. Talking Rights with Your Motion Client
    18. Rights to Stills from Your Motion Project
    19. Producing Stills and Motion at the Same Time
    20. Scouting and Tech Scouting
    21. Paying for On-Location Sets
    22. Production RVs and Star Trailers
    23. Generators
    24. Catering
    25. Grip Trucks
    26. Travel Expenses
    27. Need Money? Finance It!
    28. The Power of Saying No
    29. Getting Paid
    30. Recommended Reading
  32. Chapter 25 Step-by-Step: QuickBooks and Downloading Bank Statements
    1. Setting Up Online Banking
  33. Chapter 26 Step-by-Step: QuickBooks and Downloading Credit Card Statements and Charges
    1. Direct Connect Download Option
    2. Web Connect Download Option
    3. Downloading, Converting, and Importing Transactions
    4. Managing Downloaded Transactions
    5. Renaming Rules of Downloaded Transactions
  34. Index