One of the most important tasks of leaders is to create the culture that guides an organization, and to utilize that culture to reinforce organizational values and priorities.1 Leaders create cultures that make it easier for organization members to work together, to accomplish organizational goals, and to understand how to respond as members of a united team. Chapter 4 identifies the three key elements that define every organizational culture and explains the nature of that culture in achieving organizational goals. The chapter also explains the leader’s role in establishing a culture that reinforces organizational values and priorities. Building a culture that promotes continuous learning, creativity, and innovation ...
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