About the Authors
Andrew Roman Wells is the CEO of Aspirent, a management consulting firm focused on analytics. He has extensive experience building analytical solutions for a wide range of companies, from Fortune 500s to small nonprofits. Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools, and techniques with a wider audience.
In addition to his role as an executive, Andrew is a hands-on consultant, which he has been since his early days building reporting solutions as a consultant at Ernst & Young. He refined his craft in Silicon Valley, working for two successful startups focused on customer analytics and the use of predictive methods to drive performance. Andrew has also held executive roles in industry as Director of Business Intelligence at Capital One where he helped drive several patented analytical innovations. From consulting, to startup companies, to being in industry, Andrew has had a wide variety of experience in driving growth through analytics. He has built solutions for a wide variety of industries and companies, including The Coca-Cola Company, IHG, The Home Depot, Capital One, Wells Fargo, HP, Time Warner, Merrill Lynch, Applied Materials, and many others.
Andrew lives in Atlanta with his wife, Suzannah, and he enjoys photography, running, and international ...
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