Monetizing Your Data

Acknowledgments

We owe a large measure of gratitude to everyone who has helped contribute to the development of this book and to those who have helped us along our life's journey.

Thank you, Michael Andrews, for welcoming us into your store, walking us through the business of Michael Andrews Bespoke, and serving as an outstanding case study. The way you strive for excellence and provide white-glove customer service is an inspiration to all of us.

Thank you to Amanda Hand, Lloyd Lay, and Jeff Forman for your assistance in developing and editing several of the chapters and conducting the survey. Your guidance and counsel was invaluable.

Thank you to Jason Reiling, Doug McClure, Alex Clarke, Dev Koushik, Alex Durham, and countless others who participated in the interview and survey process. We appreciate the time and energy that you gave to help us understand the current environment and issues that you are encountering.

Bill Franks and Justin Honaman, thank you for your advice and wisdom in the book-writing process and opening up your networks to provide us with an insider's perspective on what it takes to write a great book. In addition, many thanks to the team at Wiley for taking a leap of faith in us.

We would like to thank many of our clients, including: The Coca-Cola Company, The Home Depot, RGA, Grady Hospital, AT&T, TSTT, Genuine Parts Company, Carters, Cox, Turner, SITA, and Macys. We would like to give special thanks to the team at IHG for their support: Quentin, Alex, ...