Monetizing Your Data

Preface

The purpose of this book is to enable you to build monetization strategies enabled through analytical solutions that help managers and executives navigate through the sea of data to make quality decisions that drive revenue. However, this process is fraught with challenges. The first challenge is to distill the flood of information. We have a step-by-step process, Decision Architecture Methodology, that takes you from hypothesis to building an analytical solution. This process is guided by your monetization strategy, where you build decision matrixes to make economic tradeoffs for various actions. Through guided analytics, we show you how to build your analytical solution and leverage the disciplines of UI/UX to present your story with high impact and dashboard development to automate the analytical solution.

The real power of our method comes from tying together a set of disciplines, methods, tools, and skillsets into a structured process. The range of disciplines include Data Science, Decision Theory, Behavioral Economics, Decision Architecture, Data Development and Architecture, UI/UX Development, and Dashboard Development, disciplines rarely integrated into one seamless process. Our methodology brings these disciplines together in an easy-to-understand step-by-step approach to help organizations build solutions to monetize their data assets.

Some of the benefits you will receive from this book include:

• Turning information assets into revenue-generating strategies ...