Monetizing Your Data

Index

1. Accuracy
   1. data accuracy
   2. dataset standards
2. Action stage
   1. category tree mapping
   2. examples
   3. measurement (enabling), success metrics (usage)
3. Actionable principles
   1. Decision matrix
4. Action levers (AL)
   1. examples
   2. MAB case study
   3. prioritization
   4. process step
5. Adhocracy (organizational culture type)
6. Adoption
7. importance
8. gaining
9. Agglomerative cluster
10. Agile analytics
    1. MAB case study
    2. monetization strategy input component
    3. phase
11. Agile approach
12. Agile development
13. Agile communication
14. Algebraic transformations
15. Analysis paralysis
16. Analytical cycle
    1. abstract perspective
    2. action
    3. automation, considerations
    4. data
    5. diagnose
    6. flow
    7. inform
    8. measure
    9. overview
17. Analytical data
    1. challenges
    2. metadata
    3. structure
18. Analytical journey
19. Analytical organization
    1. mindset
20. Analytical solutions
    1. building
    2. embedding
21. Analytic data mart, MAB case study
22. Analytic layer
    1. challenges
    2. MAB case study
23. Analytics
    1. guided analytics
    2. structuring
    3. team sport
24. Analytic structure
    1. base layer
    2. analytic layer
    3. MAB case study
    4. reporting layer
25. Anchoring bias
26. Annualized customer attrition rate
27. Asset optimization (monetization strategy example)
28. Asset utilization
29. Attention
30. Attributes
    1. overload, avoidance (choice architecture component)
    2. rationalization
    3. segmentation, MAB case study
31. Automation, degree
32. Availability
    1. data availability
    2. dataset standard
33. Average annual spend, client type
34. Average direct mail response rate
35. Average interest rate
36. Average revenue per customer
37. Axis labels, repositioning
38.  
39. Bandwagon effect
40. Base layer
41. Behavioral ...