MOJO: The Mobile Journalism Handbook

Chapter 3Mojo Across Platforms and Genres

Ivo Burum

Summary

Technology analysts are estimating more than 1.4 billion smartphones will ship in 2015 and it’s generally accepted that the number of smartphones being used today outnumbers PCs. Mobile is a game changer and for large social and media companies it’s a digital cross-screen bridge. Sixty four percent of adult Americans use Facebook and 30 percent of them go there for news. Sixty two percent of Europeans use the social media giant. Globally more than 50 percent of Facebook users access the site via mobile and current studies show that children using smartphones will engage much more with online sites. Mojo content created on smartphones is key to growing and carrying this audience across ...