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Modern Web Development: Understanding domains, technologies, and user experience by Dino Esposito

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Chapter 15. Pros and cons of responsive design

I am not bound to please thee with my answers.

—William Shakespeare

Abstractly speaking, a responsive website is a website that adjusts the content it displays to the size of the actual viewport being used. Such a feature is so easy for salespeople to sell. They go to a customer and illustrate the wonders of a brand new website that auto-magically adapts to whatever device end users might happen to use, today and tomorrow.

It’s a strong selling point, with nearly no chance for anyone to successfully rebut it.

For this reason, websites that can adapt displayed content to the requesting device are a must-have these days. It’s not simply a matter of wanting to look nice and smart—it’s a pure matter ...

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