One of greatest misconceptions surrounding the music, visual and other media-related industries is the idea that once you walk out the door of a studio with your final master in hand, the creative process of producing a project is finally over. All that you have left to do is upload a file to your favorite online store or hand the CD over to a duplication facility and … Ta-Dah!—the adoring public will be clamoring for your product, website and merchandise. Obviously, this scenario is almost always far from the truth. Even before you have your blood, sweat and tears physically in hand, it’s vitally important to think through and imple ment your master plan, if your product is to make it into the hands (or ...
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