Chapter 6

Scrawly

Rough and EdgyLetters from EverydayPens and Brushes

The use of handwriting in advertising is extremely popular today. Advertisers are using loose, scrawly words to promote almost everything, probably because the letters seem real and accessible. The well-trained lettering artist might find it a bit difficult to create the scrawly type of lettering. The previous chapters in this book have emphasized rhythm and precision. To scrawl, however . . . well, you simply let go. There is a grace, though, to a good scrawly word, the human mark.

The tools you use determine the character of your marks. You might even want to combine a couple of tools, to create even more character. Try pen nibs of all types, brushes, smudgy pencils (Staedtler ...

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