All too often, companies from emerging and established economies talk past each other when discussing intellectual property — and fail to consider all their options for a productive collaboration. There are five different ways that companies can structure such IP partnerships — and it’s important to choose the one that’s the best fit.
David Michael, David J. Kappos and John Villasenor
As business becomes increasingly global and technology-driven, companies everywhere are facing pressures to be on the cutting edge. Innovation and intellectual property (IP) — long vital for traditional multinational corporations — are now just as important to the strategy of growing companies ...