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Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R by Thomas W. Miller

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12. The Big Little Data Game

“You’re gonna need a bigger boat.”

—ROY SCHEIDER AS MARTIN BRODY IN Jaws (1975)

Among my fondest childhood memories is reading in the attic of my parents’ home. Getting to my reading place was an adventure. I would tug at light cords and squeeze between overstuffed storage containers to find my way to a special box of books my father collected over the years. These were the Big Little Books®, a creation of the Whitman Publishing Company of Racine, Wisconsin. A contradiction unto themselves, the books were big because they were thick. They were also little. My favorites had images on the top right-hand corner of each page. Flipping quickly though the pages would be like watching a motion picture. I could see Tarzan ...

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