O'Reilly logo

Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R by Thomas W. Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2. Advertising and Promotion

“I’m going to make him an offer he can’t refuse.”

—MARLON BRANDO AS VITO CORLEONE IN The Godfather (1972)

It is a Thursday night in July. I am thinking about going to the ballpark. The Los Angeles Dodgers are playing the Colorado Rockies, and I am supposed to get an Adrian Gonzalez bobblehead with my ticket. Although I am are not excited about the bobblehead, seeing a ball game at Dodger Stadium sounds like great fun. In April and May the Dodgers’ record had not been the best, but things are looking better now. I wonder if the bobbleheads will bring additional fans to the park. Dodgers management may be wondering the same thing or perhaps making plans for a Yasiel Puig bobblehead in the future.

Suppose we are working ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required