Value Proposition
Reading this book is a service. While reading this text, you will be stimulated to think about service and service systems in ways that are new and valuable to you. Through this text, I, the author, will cocreate with you, the reader, added value in your ability to identify, describe, evaluate, design, and manage service systems. Exactly how the information in this book will influence your understanding is a unique and somewhat unpredictable outcome of the process of reading. A more effective, but less efficient, service would consist of a one-to-one dialogue between you and me through which we could customize the integration of our knowledge resources. However, for practical reasons, this text will have ...
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