Preface to the first edition

By Leonard Gartside

Few business transactions are carried through successfully without correspondence at some point. Enquiries must be answered, quotations given, orders placed, complaints dealt with, transport and insurance arranged and accounts settled. Letters must be written to customers, salesmen, agents, suppliers, bankers, shipowners and many others; they cover every conceivable phase of business activity. They are the firm’s silent salesmen and, often enough, represent its only contact with the outside world. Hence the need to create a good impression, not only of the writer’s firm but also of the writer himself as an efficient person eager to be of service.

In the pages that follow are to be found over ...

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