5. Mobilizing Text

By now you’re probably getting tired of seeing the jumbo, poorly-sized text heading that keeps shouting “Design in! Finland!” at you. After all, text is an essential component of any web site. And for many sites, text is the primary content. So how do we mobilize text?

Take a User-Centered Approach to Mobilizing Text

Interesting—it’s taken us until Chapter 5 to get around to dealing directly with text for mobile presentation. Am I crazy? Is text so unimportant?

Of course not (on both counts). Text is incredibly important, and the chapter order does not imply that it’s either less important or should only be dealt with after completely fine-tuning layout and images.

But the book needed chapters (publishers and editors can come ...

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