Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Praise for Mobilized Marketing

“I’ve been lucky enough to have been doing mobile for about as long as it’s been a viable marketing channel and touch point. I was thrilled when I found out Jeff was writing this book since I knew full well the story hadn’t yet been told. And I also believed there was no one better suited and positioned to tell it than Jeff, looking back and forward from his prime seat at the head of the table at Hipcricket.

“Jeff’s unique role in our industry’s origin stories affords him superb and actionable insights about where we’re heading. Jeff gets that mobile is not one thing—it isn’t just ‘little digital.’ It isn’t just apps or messaging. And it certainly isn’t just about media. He gets the big picture—that what’s really going on is a new era of brand marketing and human behaviors that is best summed up by what some of us call ‘mobilityness.’ Jeff gets that mobilityness matters, and this book is about the how and the why. It is a tale both instructive and inspirational as it uncovers the key lessons learned over the past 10 years of early mobile and point us toward the opportunities which lie ahead for the future of all marketing, with mobile as its beating heart.”

—Thom Kennon, senior vice president, director of strategy, Y&R

“Jeff is a superb storyteller and in this book he takes you through the story of mobile and its place within the marketing mix. At every step along the way, he shares key lessons and insights that will help you ask the right questions ...