15
CONTENT FOR MOBILE TV NETWORKS
Mobile TV is not TV on mobile. It became evident quite early in the mobile TV era that programs have to be specially produced for mobiles.
15.1 INTRODUCTION: THE NEW INTERACTIVE MEDIA OPPORTUNITY
In the previous chapter we saw the dimensions of multimedia, mobile TV, and associated revenue elements. 3G mobile networks and their evolutions have the capability to deliver a very wide range of services, which includes mobile Podcasting, VoIP, MMS, video calling, instant messaging, presence, etc., and the ARPUs for the networks that have harnessed such technologies effectively for use through multimedia delivery platforms can be significantly higher than those of others depending mainly on voice revenues. In this ...
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