14
MOBILE TV SERVICES AND MULTIMEDIA SERVICES WORLDWIDE
In this business, by the time you realize you are in trouble, it is too late to save yourself.
—Bill Gates
14.1 INTRODUCTION
14.1.1 Mobile TV
The launch of mobile TV and mobile multimedia services in various countries across the globe is an important event as it embodies the fruition of plans that were the objectives of the 3G services in general.
To recap briefly the history of the launch of broadcast-mode mobile TV services, we begin in Korea with the S-DMB launched by TU Media and SK Telecom, making their debut in May and December 2005, respectively. Integrated Services Digital Broadcasting (ISDB)-T services followed in Japan in April 2006 and DAB-IP services were launched by BT Movio ...
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