Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

Preface

For the past 20 years of my IT career, I have focused mostly on business strategy. I have played a key role in defining IBM’s strategy around e-business, Java^™, Web 2.0, cloud computing, Internet standards, developer communities, and most recently mobile. Over the years, I have honed my skills in strategy development and have applied these experiences to writing this book.

Of all the technology trends I have been involved in, mobile has had one of the most profound impacts on the industry and individuals. Unlike other technologies, mobile is personal. It has become part of our everyday lives. The mobile device is always with us helping get things done—helping us connect to friends and colleagues or simply entertaining us in our spare ...