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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies by Dirk Nicol

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9. SoCloDaMo (Social + Cloud + Big Data + Mobile)

SoCloDaMo (So-Klow-Da-Mo) is the evolution of four key technology trends—social, cloud, big data, and mobile—that has begun to converge into a new IT delivery platform. It is driven by consumer behavior, smaller IT budgets, and unending supply of connected smart devices. Most people see these forces working in their personal and business lives; however, there are profound implications to IT leaders.

There is a growing interdependence and convergence between social networking behavior and mobile interactions, enabled by “around the clock” availability through cloud and big data. Social, cloud, big data, and mobile come together to reinforce each other, and when combined deliver greater value than ...

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