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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies by Dirk Nicol

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8. Planning a Mobile Project

As discussed throughout the book, mobility has become front and center in the way enterprises conduct business today. There is tremendous opportunity to reach new customers and help employees become more productive; however, challenges remain with a dynamic ecosystem of constantly changing technologies. Mobile devices have come out of the consumer market and do not always have enterprise-ready capabilities. Customers and employees expect extremely high-quality applications, yet also expect new features and evolving releases with unreasonable speed. Organizationally, mobility creates a challenge because it can span the entire company, which can have implications across functional boundaries. Teams need to come together ...

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