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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies by Dirk Nicol

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7. Mobile Business Transformation

The mobile app changes the way people interact with information, data, and technology in general. The mobile app empowers individuals with information in context of their tasks. Never before in human history have individuals had access to so much computing power and information at the tips of their fingers. The mobile app is more than just a view into existing systems and web content. The mobile app takes information and existing systems and brings them together in context to offer end users the ability to perform a task with much more efficiency and clarity than ever before.

The mobile app can provide information to assist individuals in their moment of need. The mobile app has access to unprecedented information ...

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