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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies by Dirk Nicol

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3. Mobile Business Challenges

Although tremendous opportunities exist for becoming a mobile business, you must overcome a number of challenges. It is difficult to navigate a fragmented and rapidly changing technology landscape. The expectations for delivering and maintaining high-quality apps that engage users may be outside the scope of your team’s skills and expertise.

Building mobile applications requires a unique skill set which is different from those for developing PC applications. Meeting the demand for a highly accelerated development cycle can be daunting. Mobile apps must be enterprise-ready—even though some of the platforms offered by mobile OS and handset providers are not designed to fit within the enterprise development process. ...

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