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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies by Dirk Nicol

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2. Defining Business Value

It seems that mobile is at the center of almost all business conversations today. The entire industry is abuzz about the latest device, technology, and capability associated with mobile devices. Boardrooms have established mobility as a top priority and have rallied their companies around this trend. Much like the early ‘90s and the start of the Internet, businesses are investing in a mobile technology just so they keep up with the latest trend. Often, the investments in mobile technology are done without an understanding of the strategic value. Companies are invested just so they can stay relevant in the midst of this new technology shift with fear that if they move too slowly the competition will have an advantage. ...

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