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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies by Dirk Nicol

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1. Introducing Mobile Enterprise

Mobile devices, including smartphones and tablets, are transforming the way enterprises do business both inside the company and with customers and partners. The rapid growth in mobile device usage is fueled by a fundamental change in technology that has transformed the way individuals conduct their lives. People now have an always-connected, always-available computing device giving them a tool to complete their task with ease, efficiency, and effectiveness. Mobile devices have been integrated into our daily lives, making us more efficient, more social, and entertained whenever and wherever we want. This change in the interaction model creates both opportunity and risks for businesses. Enterprises see the tremendous ...

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