Book description
Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place
Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.
Coverage includes
Understanding the profound implications and challenges of consumerized IT in the mobile space
Uncovering powerful new opportunities to drive value from mobile technology
Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence
Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing
Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras
Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware
Handling the “app store” distribution model and managing updates
Using mobile middleware to support multiple platforms and back-end connectivity with less complexity
Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them
Addressing international considerations and emerging markets
Mastering methodologies for successfully and rapidly executing mobile projects
Converging mobile, cloud, social, and big data into a single high-value IT delivery platform
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Foreword
- Preface
- Acknowledgments
- About the Author
- 1. Introducing Mobile Enterprise
-
2. Defining Business Value
- A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement
- App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value
- How the Mobile App Enters into Lives to Add Value
- Defining Goals Based on Business Value
- Thinking Through Mobile App Value
- Summary
- Endnotes
- Additional Sources
- 3. Mobile Business Challenges
- 4. The Mobile Framework
- 5. Mobile Development
-
6. Mobile Security and Management
- Mobile Has Unique Characteristics That Impact Security
- Mobile Devices Are Used Differently Than PCs
- Enterprise Security Requirements
- Mobile Security and Management Consideration
- Mobile Device Management and Security
- Mobile Network Management and Security
- Mobile Application Management and Security
- The Adaptive Mobile Security Approach
- Summary
- Endnotes
- Additional Sources
- 7. Mobile Business Transformation
-
8. Planning a Mobile Project
- Define Mobile Team Structure and Leadership
- Define Value Goals
- Define Value Indicators and Value Measurements (What Does the Customer Want to Accomplish?)
- Choose an Approach: Define Functional Patterns and Capabilities
- Assess Gaps: Use Mobile Framework to Assess Gaps
- Define Overall Roadmap and Plans Based on a Mobile Framework
- Assess Against Measurements and Improve
- Summary
- 9. SoCloDaMo (Social + Cloud + Big Data + Mobile)
- 10. International Considerations
-
11. Case Studies and Mobile Solutions
- When Does an App Fail?
- What Makes a Great App?
- Air Canada: Innovation Through Customer Experience, Multichannel, and Cross-Channel
- Visa: Reaching the Right Customer at the Right Time with the Next Best Action
- TBC Corporation: 360-Degree Customer Experience
- Waze: Adding Social Insight
- Nike+ FuelBand: Enhancing Value by Extending with APIs
- Withings: Integrate into the Life Style to Serve at the Moment of Need
- Tesco’s Home Plus: Reducing Steps in Daily Tasks
- Square Wallet
- Summary
- Endnotes
- Additional Sources
- 12. Moving Forward
- Index
Product information
- Title: Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies
- Author(s):
- Release date: April 2013
- Publisher(s): IBM Press
- ISBN: 9780133094954
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