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Mobile Marketing by Daniel Rowles

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20

Checklists

Mobile marketing strategy

Benchmark

  • understand the user journey and how mobile is part of this;
  • assess the current level of traffic to your sites via mobile and devices used;
  • assess the current site/app experience on mobile devices and identify issues and problems;
  • look at the social media user experience on mobile devices;
  • analyse competitor sites and apps;
  • analyse search experience on mobile devices;
  • assess mobile e-mail experience.

Objectives

  • set clear objectives of what your primary objectives are (online sales, drive offline sales etc);
  • understand any secondary objectives such as building audience and engagement and understand how these contribute to your primary objectives;
  • set measures against primary and secondary objectives. ...

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