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Mobile Marketing by Daniel Rowles

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16

Near field communication (NFC)

Near field communication (NFC) allows devices to interact via radio frequencies when they are brought into close proximity to one another (normally within a few centimetres). This means that I could touch my mobile device onto an NFC-enabled ‘thing’ and that touch can launch something, or change something, on my phone. For example, it can be used for making mobile payments using a mobile device (much like ‘touchless’ credit card technology). It can also be used to launch a mobile website when I touch it onto marketing materials with an NFC chip embedded into it. The object with an NFC-embedded chip that causes my mobile device to react in some way does not require any power, so it can be put into pretty much ...

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