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Mobile Marketing by Daniel Rowles

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12

Mobile search

Mobile search is growing phenomenally, with both Google and Baidu reporting over 1,000 per cent growth in search on mobile devices in the past three years (SearchEngineLand, 2013). With more and more users relying on mobile searches, and evidence showing that around 73 per cent of mobile searches end in an action (Researchscape, 2013), mobile search is an essential part of any mobile strategy.

Defining mobile search

We would normally divide search into two key areas: natural or organic search, the area of the search results decided upon by the search engines; and paid search, the set of results that we can pay to be visible in. Search engine optimization (SEO) is the process of achieving search rankings within the natural/organic ...

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