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Mobile Marketing by Daniel Rowles

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11

Social media and mobile

The reality is that, other than browsing the web, we spend more time using social media than any other activity on our smartphones (Telegraph, 2013). Social media also only comes second to games when we consider what we are using mobile apps for (Flurry Analytics, 2013).

Mobile devices allow us to capture and share our experiences, connect our real-world experiences to our online world and to stay up to date with what’s going on around us. Therefore, mobile devices are intrinsically social, and this is why social media is such an important aspect of mobile. Our mobile devices represent the bridge between our real-world lives and our online interactions. This means that social media via mobile devices offers huge potential. ...

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