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Mobile Marketing by Daniel Rowles

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10

How to build an app

At the time of writing, the Apple App Store has just passed 50 billion downloads and Apple is paying more than one billion US dollars per month to app developers (Forbes, 2013). This app ‘gold rush’ as it has been described, has led to a flurry of activity in the world of app development and the production of millions of apps. We’ll look at the practicalities of building an app in this chapter, but first we are going to answer some essential questions and take a look at the app environment.

Many organizations rushed out and built apps just because they could. I witnessed dozens of conversations that started with the words ‘We need an app’ and ended in protracted discussion about what it could do, and how much it would ...

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